Revolutionize your eye makeup routine with the cleanest form of mascara on the market with only 7 ingredients, including a natural wax that doesn’t flake, peel or clump. Our best-selling, Cake Mascara 1930 is a water-activated, natural lash enhancer, eyeliner & brow definer inspired by a 100-year old formula and it’s packaging when it was first sold to women and makeup artists in the 1920s. Used regularly in the golden age of cinema, this long-lasting, swoon-worthy formulation didn’t even smudge under the hot lights on film sets! The new design ensures the cake doesn’t move as you make the paste and features as a double-ended tool with an angled brush and spoolie for the easiest application ever.
HOW THE 3-IN-1 FORMULA WORKS
Simply add 1-2 drops of water and use the spoolie to make a paste that beautifies lashes, making them appear longer, darker & more defined. Easy to give lashes a natural look or layer for a more dramatic, eye-catching effect. Use the angled brush or spoolie to fill in, shape, detail and define brows or as a liquid eyeliner that is ideal for creating a cat-eye effect.
AVOID THE IRRITATING CHEMICALS OF TRADITIONAL MASCARA
Unlike traditional mascaras, our Cake Mascara is fragrance-free and does not contain the same irritating chemicals. It can be reapplied and layered without clumping or flaking. It lasts longer than tubes of mascara and is also more hygienic – as the brush and spoolie can easily be cleaned and the water-activated formula doesn't harbor or grow bacteria as it dries fully after each use. This natural mascara is truly made for sensitive eyes and those who wear contact lenses.
SAFE FOR FAKE LASHES OR EXTENSIONS
Unlike traditional mascaras, which feature chemicals that can break down lash glue or be hard to remove from lash extensions, our natural, clean formula is easy to remove from fake lashes or lash extensions with just water.
FEATURES & BENEFITS
- 3-in-1 use as mascara, eyeliner, or eyebrow fill
- Long-lasting and water-resistant
- Includes double-ended angled brush and spoolie
- Meticulously formulated for sensitive eyes
- Only 7 clean and natural ingredients
- 4g of refillable black cake
- Hygienic and hypoallergenic
ECO-FRIENDLY, LOW WASTE EYE MAKEUP
- Reusable, refillable tin
- Synthetic brush with aluminum handle
- Reusable with cake refills (coming early 2024)
- For hygienic purposes and use of water, insert is made of recyclable plastic. Removes easily for recycling or re-use with new cake refill.
- Vegan, cruelty-free, paraben-free, gluten-free, mineral-oil free
- Sustainably made in California
HOW TO USE
Wet the applicator with 1-2 drops of water, rubbing it back and forth on the cake until you make a soft paste. Do not add too much water, it will dilute the product color making it see-through.
FOR MASCARA: Use spoolie end to brush color onto lashes, pausing between coats to let it dry. Add more coats until you reach the desired look
FOR EYEBROWS: Use the spoolie end to pull color through, filling in and defining brows. Use the brush tip to shape brows (can be used with a stencil) or apply in short strokes to create hair-like details. Soften the finished look by brushing a dry spoolie through brows.
FOR EYELINER: Use the brush tip to draw a line on the lid. To darken or thicken the line, wait a couple of seconds in between coats. Add layers until you reach your desired look.
Stearic Acid, Tromethamine, VP/VA Copolymer, Water (Aqua), Aluminum Starch Octenylsuccinate, Polysorbate 20
May Contain +/- Iron Oxides (CI 77499), FD&C Black No 2 (CI 77266).