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from our founder

"I love using the past to inspire beauty & glamour today.

I created this collection of vintage-inspired cosmetics to celebrate iconic pieces of makeup and looks from the last 100 years that are still relevant & ready to be reinvented. At Bésame, what's old is truly new again."

gabriela hernandez, founder
Makeup Historian, Collector & Designer

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Shop Our Legendary Red Lipstick

Signature shades made famous by movie stars, TV icons, singers, models and more.

Over 25,000 Five Star Reviews


Definitely buttery, LOVE that. Beautiful shade! I will definitely buy again. It's the red-brown shade I've been looking for. Perfect color. It stays on as long as any other lip.

Mariela G.

The formula is at the top of its game. Lipstick should glide on your lips. That's the premise of Apollo. It is a fantastic expression of quality.

Veda M.

I've never had such a luxurious experience with a lipstick like this before. Not only does it last all day but it feels so good. This is my second purchase.

Carol M.

The Cherry Red 1935 is a gorgeous color! I love how smooth and creamy the lipstick, the smell is very pleasant, the color is stunning, and the fact that it's made in the USA is, surprisingly, one of my favorite factors.

Andrea S.

part of hollywood history

Trusted by award-winning film & TV makeup artists for over 20 years.

As Seen In

Your Destination for Decades of Beauty Inspo

Explore tips, trends, makeup history & the buzz from Hollywood insiders.

The Book

The Podcast

From the Blog

8 Red Lipstick Shades for a Night Out

Planning a night out? Whether its date night or a girls night -- add a pop of color and up your glam game with a red lip.

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5 Frequently Asked Questions About Cold Cream

It's already a 5-star hit with fans, but others are curious about this moisturizing cleanser. To help you decide it’s right for you, here are the most frequently asked questions about Cold Cream.

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How To Find Your Perfect Red Lipstick

Red can’t be ignored. It’s bold, confident, and beautiful on everyone. Though red lipstick truly looks great on everyone, it’s important to find a red that works for you.

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Bésame Cosmetics makes timeless, quality makeup and beauty products inspired by icons of the past, but made for our everyday icons like you. We love to put a fresh spin on an old classic – blending our voracious appetite for vintage with all the advantages of modern science and a clean, simple approach to beauty. Our mission is to bring some glam from the silver screen to the street, putting a little extra into the ordinary. So, go ahead, express your true colors and enjoy a red lip day with Bésame!