Bésame Cosmetics was created by artist, cosmetic historian, and designer Gabriela Hernandez after a life-long love affair with vintage beauty. At 12, Gabriela immigrated to the U.S. from Buenos Aires, always fascinated by her grandmother’s sophisticated beauty routine. She fully realized her passion for the creative arts with a fine art degree from Art Center in Pasadena, California, and became a photographer, art director, and published author (Classic Beauty: The History of Makeup, Schiffer).

With her creative background, historical know-how, and cherished memories of her grandmother’s makeup, Gabriela finally developed the beauty brand of her dreams, filled with rich, historical details in wearable long-lasting formulas. She wanted Bésame to bring romance back into the makeup industry, allowing women to feel excited and passionate about their own beauty rituals again.