Top 10 Reasons To Use Cake Mascara

Top 10 Reasons To Use Cake Mascara
Our Cake Mascara has been the talk of the beauty world for the last couple of months and we keep hearing the same question, “Why should I use Cake Mascara over regular mascara?”. Well, we have the answers!


Hygiene! This nifty mascara is the safest possible way to put mascara on your eyes. By not putting your applicator that has just touched your eyes back into a closed tube, you avoid bacteria build up! You also wash the applicator after use, which once again makes sure that anything bad doesn’t grow. The block of Cake Mascara also dries quickly after use as well and that means that it doesn’t stay moist, once again preventing bacteria from growing.

Luscious and long lashes! Because Cake Mascara doesn’t have to be kept as a paste in a tube, it doesn’t dry out or clump, making your lashes fabulously long. Also, Cake Mascara is wax based which makes it easier to grab your lashes and coat them creating a long and lovely lash!

Control! By having control in how you apply Cake Mascara, you can choose the darkness, thickness and amount that you apply to your lashes each time, compared to regular mascaras that often come out of the tube clumped or too thick etc.

Three products in one! Cake Mascara can be used for your brows, eyeliner AND lashes! Instead of buying three expensive products you get all three in one, cutting down the time your beauty routine takes AND the cost!

Excellent for sensitive eyes! Cake Mascara has a very low ingredient count unlike regular mascaras. You can be assured that Cake Mascara doesn’t contain any of the harmful ingredients that are often found in normal mascaras. Because of this it is perfect for sensitive skin and eyes. It also doesn’t make the eyes itch near the end of the day! It is Gluten Free, Paraben Free and Cruelty Free!

It lasts longer! Depending on how much you use, our Cake Mascara can last and last! Normal mascaras last 3-4 months but should be thrown out after 5-6 months. Cake Mascara has a long shelf life of about 2 years! Plus with a normal amount of use it can last about 5-6 months. Which definitely saves money in the long run!

Better for the environment! We do not use plastic for Cake Mascara and it lasts longer which is much better than tossing a tube out every couple of months Our Cake Mascara comes in biodegradable packaging with a reusable tin! Once you use up the tin you can re use it for anything! From mints to pocket change!

Glamour! Cake Mascara takes just a little practice in order to get used to the feel, but once you do it can be a very glamorous way to get ready for the day or an evening out. Women from Marlene to Marilyn used Cake Mascara and you can feel the history and elegance of the product when you apply it.

It can be applied to hair too! Roots peeking out? Grays making an appearance? Just cover it up with Cake Mascara! Hard to believe but mascara was first invented to be a mustache darkening and thickening agent for men called Mascaro which means it is still an excellent way to darken any hair!

It’s just plain cool! Applying in front of your friends and loved ones is the best part! Watch their eyes widen when you explain this awesome piece of history and all the benefits that go along with it! Plus it looks fab on a vanity! ;)


  • Charity

    I LOVE LOVE LOVE this mascara! I feel so glamorous when using it! It doesn’t irritate ,y eyes, especially on bad allergy days, and I notice that my lashes have gotten healthier when using this mascara, Besame has won me over!

  • Mary Arnold

    Please bring back the old packaging with the mirror and brush set! It was so much more luxurious especially if one of your highlights for using this is using In Front Of Other People, something I totally agree with! But thank you for ditching the cardboard at least. Still love the product just miss the glamour a bit. Thank you for bringing back the brown color too!!

  • Jan Rudeen

    I have been longing to go back to cake mascara! So much more control.

  • Jennie Chancey

    I will never go back to tube mascara or liquid eyeliner after using Besame. What makes me happiest are the safe ingredients and the hygienic nature (washable brush; cake that dries up between uses). But the RESULTS! This stays put all day! You do need to make a thick enough paste to prevent smudging when you apply it, and you must let it dry, but the extra five minutes means a perfect finish that doesn’t smudge all day. I remove my eyeliner and mascara with coconut oil at night—easy on the eyes and moisturizing. Thank you, Besame, for making such a high-quality line of cosmetics that is long-lasting and fun to use!

  • Lora Bradford

    I have just started using it, and mine stays put all day. I am really loving this mascara.

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