People can't stop talking about Cake Mascara. Whether it's stayed in place through crying jags or helped them connect to their grandmother's memories, Cake Mascara has been there when our customers needed it.
Since so many Bésame Beauties have shared their Cake stories, we collected some of our favorite testimonials. Here, you can see exactly why so many people have ditched tubes entirely.
Mascara That Stays Through Tears, Rage, and a 5K
Apparently, Hannah H. had a pretty bad day, but her Bésame Cake (that she used as eyeliner) stayed right where she put it. She wrote:
- 5+ hours in the car
- eye scratching and swiping
Amber’s story had far fewer tears, but it was still a pretty tough test for Cake Mascara.
Wasting Less and Feeling Good
Since Cake comes in a tin with a reusable brush, it’s one of the few truly no waste mascaras out there. Our customers love the feeling of wasting less and helping the environment. Meg wrote:
Sydney O. especially loves the refillable aspect of our mascara. She wrote:
A Little Work Is Worth It
There’s a slight learning curve to Cake Mascara since you have to adjust to putting in the right amount of water and finding the perfect consistency that works for you. But these customers found that the work was worth it. Since you add your own water, you can control exactly how much product you use and wind up with a look that’s completely customizable to your preferences. Jamela wrote:
OH.MY.GOSH!! I love this product! I wasn't sure how well I would adjust to it, but it's the best mascara I've ever used! Being able to layer it and build with it without my eyelashes getting clumpy and icky is PHENOMENAL! It doesn't flake off into my eyes or smudge underneath but comes off easily at night. If you are used to using liquid eyeliner, this makes an incredible eyeliner as well!! Never going back to "the tube!"
Since it takes a touch of time and care to get mascara just how you like it, a lot of people love the calming, meditative effect that comes with applying Cake Mascara. Instead of just painting it on your lashes and running out the door, you get a moment to stop and truly enjoy the glamour of your makeup ritual. Ginny M. wrote:
Lasts FOREVER. Almost three years ago, I received my first black cake mascara. I used it off and on for a year and then daily for another year and a half. At first, I didn't like the idea of having to wet a brush and then apply and then clean the brush. It seemed a bit tedious to be honest. As I simplified my make up routine, I started to fall in love with the process. It felt more like a way to pamper myself and the longer process just felt more elegant somehow. Like I was connecting to the glamour of the ladies of long ago. With practice, it got much easier and now it's my only eyeliner and mascara. Totally worth the investment because this stuff lasts much longer, is a higher quality, and the clean brushes mean no lingering bacteria from previous applications. LOVE LOVE LOVE and I refuse to go back to cheap, plastic tubes of inferior products.
For Sensitive Eyes, the Only Product That Works
Bésame founder Gabriela Hernandez has very sensitive skin and eyes. Before any of her products hit the shelf, she tests it on herself to make sure that it’s as gentle as possible. And our customers appreciate it! Kate wrote:
I am OBSESSED. This mascara is precisely everything I've ever been looking for in a mascara and more. Aside from this one, every mascara I've used is uncomfortable and pulls out my lashes when I go to remove it. This one isn't uncomfortable in the slightest, it's very light, and it comes off quite easily. Not only that, but even though it's easy to remove, it doesn't come off on it's own easily; I wore it to a funeral with no issues.
Wendy J. wrote:
Kywa H. said:
I’m not allergic! I haven't been able to wear mascara for about 10 years due to an allergy to ingredients. After a lot of trial and error, I narrowed it down to an allergen that's in every mascara on the market, EXCEPT this one! I not only love that I can wear it, but I also love the way this looks.
More Uses, More Control
Though it's called Cake Mascara, our product actually works on lashes, brows, and makes a great liquid liner. Kara really enjoyed the many uses:
Connecting to Memories
Before mascara was ever in a tube, it came in a cake. So, when people use Cake Mascara, they often feel connected to the past — to mothers, grandmothers, and even great-grandmothers! Zoe C. wrote:
I have always wanted to try cake mascara. Ginger on Gilligan's island would use hers alot. I have to say it is the best ever. I don't need a water proof when I use this. Beautiful coverage. It's ruined me for other mascaras. Who knew our grandmother's and great grandmothers had such great makeup?
When Gabriela made Cake Mascara, she never imagined she'd one day make a childhood dream come true. Stella W. wrote: