Classic Cosmetics

Inspired By A Grandmother

Inspired By Real-Life Heroes

During World War II, women joined the military, worked in factories, and helped in countless ways on the Homefront. These inspirational women don't always get the honor they deserve, but one small way we try to keep their memory alive is through Victory Red.

Victory Red is based on the exact shade the government endorsed during World War II. Yes, lipstick was approved by the government! The color matched military uniforms and improved morale for women across the country. Gabriela spent years searching for this color (few tubes survived because women used every last bit of it!), but it was worth the wait. Every time you wear Victory Red, you help celebrate the brave women that got us through World War II.

Inspired By Marvel Heroes

We've created a lot of wonderful Disney, Marvel, and Iconic Women collections. But the collection that caused the biggest stir had to be Agent Carter. Since Peggy Carter is a perfect match of brains, strength, and femininity, it's no wonder so many fans fell in love.

Though the Agent Carter packaging is no longer available, we still have Peggy's signature color! Red Velvet was worn by Hayley Attwell on the ABC show and it's still our most popular lipstick. Red Velvet is available now for any time you want a little Marvel magic in your life.